Fredrika Atkins is the marketing outreach specialist for WellCare Health Plans, Inc., a Medicare Advantage Plan. As the marketing outreach specialist, Fredrika builds relationships across communities to secure events and sponsors while generating interest and awareness in WellCare initiatives. She also establishes strategic plans to promote the organization through ongoing events and develops advertising and public relations materials to leverage success.
Fredrika also serves as the marketing consultant for her family’s business, Atkins & Goolsby Janitorial Services. She has developed and implemented communication strategies to rebrand the company and led in the development and dissemination of the company’s new logo and all media releases. She also directed all aspects of communication with the public while devising creative strategies in advancement for print and collaborated with local businesses to design effective community outreach strategies across the community.
Fredrika graduated in 2002 from Ensley High School. She received her bachelor’s degree in English from Tuskegee University, a master’s degree in Integrated Marketing Communications from Roosevelt University, and is currently pursuing a Doctorate of Business Administration specializing in strategy and innovation from Capella University.
Fredrika is a member of Delta Sigma Theta Sorority, Inc., Lambda Iota Tau Literature Honor Society, and Little Brother-Friends of the Elderly.