Now that the tour is over…the numbers are in.
Despite messy breakup rumors hovering over Beyonce and Jay Z’s On the Run trek, the couple will walk away with some serious cash after the closing show in San Francisco. According to Billboard.com, the nearly two-month nationwide stadium tour grossed more than $100 million in ticket sales. (As previously reported, they will perform again in Paris on Sept. 12 and 13, with those shows being filmed for an upcoming HBO special.)
Omar Al-Joulani, vice-president of North American touring for Live Nation, said the tour sold at more than 90 percent capacity, disproving earlier rumors of struggling ticket sales. Al-Joulani declined to comment on speculation about the state of the couple’s six-year marriage, saying he hasn’t read anything about it, but said the success of the tour means “everybody’s winning.”
Indeed, the show takes in more than $5.2 million per night, and the “Drunk in Love” duo fill nearly 45,000 seats a performance, on average.
“These shows sold tremendously well at the end,” said Al-Joulani, noting that ticket sales typically spiked in the days just preceding a show. “It was a very successful tour, and we’re pleased to have that big gross number at the end.”
The tour also stands out for how quickly it came together – an extra-impressive feat considering the pair were on the road for much of last year. Most shows are planned a year or more in advance, but Al-Joulani said this one “came together quite quickly, around mid-March. By April, we had everything together.” He said the popularity of the couple demanded the production be “epic,” and elements of the live show included a moving high-def screen, pyrotechnics and hydraulic lifts. Buzz from the couple’s high-concept trailer for the tour also helped to generate interest, Al-Joulani said.
However, the success of the tour ultimately came down to the live performances, which Al-Joulani said the duo dazzlingly delivered. “These events are driven by content and demand, and being dramatic and creative and putting out content people want to see,” he said. “The two of them are as about creative as you can get, and it was pretty brilliant to watch them work. The show itself is spectacular.”