Citizens Trust Bank recently announced the appointment of Jason A. Eppenger to the role of Market President for its Alabama operations and Tracey A. Boney as the new Client Relationship Manager of its Birmingham Financial Center.
In his new role, Eppenger will have overall responsibility for the management and expansion of both the consumer and commercial banking teams, as well as business development within the state of Alabama. He will focus on deepening business alliances with the bank’s customer base to enhance Citizens Trust Bank’s brand awareness and promote the continued usage and acceptance of Citizens Trust Bank financial solutions in this key market.
Joining the bank in May 2016, the Birmingham native will lead the expansion and deployment of the bank’s consumer and commercial lending solutions to continue to grow the business’ presence. Prior to joining Citizens Trust Bank, Eppenger held positions in several banking roles with coverage throughout various Alabama, Mississippi and Tennessee markets. Eppenger takes on new responsibilities for developing regional strategies with leaders across the Bank, integrating business strategy with competitive intelligence and other related functions.
As the new Client Relationship Manager of its Birmingham Financial Center, Boney brings diverse experience in managing sales, business development, as well as internal team coaching strategies to corporate organizations.
Joining the Consumer Banking Division, she will be responsible for managing the overall financial center operations at the 1700 Third Avenue location; and, continue her success in the Birmingham market by leading the Citizens Trust Bank financial center team to maximize the Bank’s growth potential.
Iris D. Goodly, Director of Client Services and Operations said “Tracey’s wealth of experience in managing consumer relationships has already made her a key addition to the Citizens Trust Bank family. She truly shares our vision, passion and above all, our commitment to fostering solid, long-lasting financial partnerships. I’m confident that Tracey will play a key role in continuing to provide and implement high quality financial solutions for our customers.”