ATLANTA,GA- Never underestimate the power of ‘the little guy’ to do great big things. This is a message rippling across the restaurant industry, social media is beyond as Krystal® prepares to co-host a Peace Burger Sandwich™ offer in honor of Peace Day on Monday, September 21, 2015. The Southern buger chain, known for it’s distinctive small square sandwiches, accepted the original challenged posed from Burger King® to McDonalds®. When the golden arches declined, Krystal® felt compelled to “act like the bigger burger” and make Peace Burger a reality.
“We are thrilled to be teaming up with Burger King® for this event. At Krystal® we believe world peace truly is up to all of us, and it begins with good old –fashioned civility and cooperation,” said Jason Abelkop, Chief Marketing Officer Krystal®. “Working together to raise money for groups like PeaceOneDay.org and their organizations that foster positive dialogue and change is a perfect place to start. Everyone involved is hoping to set an example that others can follow. After all, if we can put aside the burger wars for a day, we figure almost everyone can put aside their differences with someone else as well.”
Thought the Peace Burger Sandwich™ offer and event will only last one day, it will be the result of several weeks of cooperative planning by all involved –across many corporate entities. On Peace Day, September 21, attendees in Atlanta will be treated to a pop-up restaurant where they may try the burger combo, and a social media photo booth that invites guests to share what they are “making peace with” in honor of the event. But fans outside of Atlanta will not be left out- they will have the chance to participate by visiting their local participating Krystal® restaurant and ordering the new Vidalia®-Q Krystal. $.25¢ from each Vidalia®-Q Krystal sold on Monday, September 21 will go directly to PeaceOneDay.org. Krystal® is also encouraging its fans and guests to make independent donations online to the organization in addition to menu purchases.
“Peace is a huge, huge undertaking,” Abelkop continued. “Its not something you can just flip a switch and have happen. Like many things in life, it is the result of many small actions coming together towards one common purpose. The idea that little things matter is, of course, near and dear to us at Krystal®, but we hope it reminds others that no gesture is too small when it comes to something as important as Peace.”
The 25¢ donation for each Vidalia®-Q Krystal sold will be available exclusively on purchases made on Monday, September 21, at participating restaurants. PeaceOneDay.org will be accepting donations throughout the month of September and beyond. To join the Peace Day Movement, use hashtags #PeaceDay and #PeaceDayBurger and tell us with what or whom are you making peace.
**About the Krystal Company**
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta based Restaurant Support Center serves a team of 6,000 employees. For more information visit http://www.krystal.com or http://www.facebook.com/Krystal or follow the brand new twitter and Instagram @Krystal.