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SWAC Championship outdraws G5 title games, close to Pac-12, ACC

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By Steven J. Gaither

HBCU Gameday

The 2021 Southwestern Athletic Conference (SWAC) Championship Game is in the books — and it was one for the record books.

A total of 50,128 fans filed into Mississippi Veterans Memorial Stadium to watch Jackson State defeat Prairie View A&M 27-10 in the SWAC Championship Game.

That mark surpassed the entire Group of Five FBS conferences and was within shouting reach of several Power Five title games.

SWAC CHAMPIONSHIP OUTSHINES G5

When it comes to Group of Five conferences, all finished with lower attendance than the SWAC title game. And several weren’t even close.

University of Texas San Antonio (UTSA) had home field advantage against Western Kentucky in the Alamodome — but it tapped out at 41,148 fans for the Conference USA title game. Cincinnati had a capacity crowd at home against Houston at Nippert Stadium for the American Athletic Conference Championship Game, but its capacity is 37,978. Louisiana was 10k below its capacity as it hosted the Sunbelt Championship Game. Capacity is only 27k at Dignity Health Sports Park, but less than half that number filed into Mountain West Conference Championship Game between Utah State and San Diego State.

And then there’s the Mid-American Conference (MAC) Championship Game. Held in the cavernous Ford Field in Detroit, only 10,317 fans showed up to watch Kent State take on Northern Illinois.

SWAC Commissioner Charles McClelland had stated he hoped the game would draw 55 to 60k fans earlier in the week. It didn’t quite happen, but the SWAC did pull in the largest crowd in a non-NFL Stadium and outperformed one that did by 40k. Not bad for a championship game that was canceled back in 2017 before being brought back.

POWER FIVE BENEFITS FROM NFL STADIUMS

The SEC topped attendance with more than 78k at Mercedes-Benz Stadium in Atlanta as Alabama defeated the University of Georgia. Next up was the Big Ten title game between Michigan and Iowa at Lucas Oil Stadium — home of the Indianapolis Colts. Coming in at third was the Big 12 title game — also played at an NFL stadium — as Baylor knocked off Oklahoma State at AT&T Stadium — home of the Dallas Cowboys.

Both the ACC and PAC-12 topped the SWAC attendance numbers — but not by much. Wake Forest and Pittsburgh fell shy of 58k at Bank of America Stadium in Charlotte while Oregon and Utah had about a thousand fewer fans at Las Vegas’ Allegiant Stadium.