By Ameera Steward | The Birmingham Times
“I do believe that success comes from being intentional with how you present yourself, how you carry yourself,” said 34-year-old Tierra Virden.
She has been in the consultant business since 2019, when she decided to leave corporate America and create a business of her own — The Posh House.
Through her work as a brand, image, and digital consultant, Virden assists entrepreneurs and brands with wardrobe styling, social media content, and building their websites.
“I feel like when it comes to image consulting, it’s so many different layers, especially if you’re an entrepreneur and business owner…Not only do you need to show up from a wardrobe perspective, but you also need to show up from a digital perspective as well. So, I just combined everything.”
The Image That Talks
Born and raised in Oxford, Alabama, Virden learned a very valuable lesson from her mother, Sheila Wynn. She taught Virden that the way a person presents themselves tells a story before a person speaks.
“She wholeheartedly believed in showing up with confidence, intention, and a level of excellence,” Virden said. “So, it was not just appearance for her, but [also important to] show up with good character. Those lessons definitely stayed with me and became the foundation for the work I do today.”
Virden graduated from Oxford High School in 2010 and made her way to the University of Alabama, located in Tuscaloosa, Alabama. There, she received her bachelor’s degree in marketing.
After graduating in 2016, she moved to Birmingham and made her way to corporate America, but it wasn’t until her job at Wells Fargo that things started to click for her.
“Banking is where I really saw just how much image, style and confidence can really open doors for you when it comes to needing loans or opening a business,” she said. “Those things really mattered when [it came to getting] that financial help and guidance.”
She also realized she wasn’t growing in the banking industry and soon after decided to work for Spectrum Reach Advertising, located in Mountain Brook, giving her “deep insight into…how brands connect with people and how businesses grow. Through that experience, I began to see the gap between how individuals and businesses wanted to present themselves.”
With that in mind, she decided to take a leap of faith and start her consultant business, The Posh House, in 2019.
“I’ve always desired to build something of my own and just enjoyed creating ideas, developing brands and helping…people elevate their vision,” she said
Through her business, The Posh House, Virden offers image consulting, which consists mostly of wardrobe styling, web design, and social media management.
“We live in a society where people judge you by the way that you look, the way you enter a room and by the way you carry yourself,” she said. “I just feel that image and branding are two powerful tools. And when people feel confident in how they present themselves, personally or professionally, it truly impacts how they show up in the world.”
The Posh House
Virden’s main customers are entrepreneurs, businesses or brands. Image consulting and styling services range from $250 to $500, depending on the number of looks needed and travel. Web design services range from $800 to $1,000 and up. And social media management starts at $600 and increases due to the services needed.
She said it inspires her to see people’s transformations.
“People definitely come alive,” Virden added. “When they actually see where they want to be but don’t necessarily know how to get there – that’s when I come in and give them that direction and help them get to that vision of themselves, that confidence in themselves that they desire.”
She also launched a segment on WBRC last year, bringing the latest fashion trends and seasonal wear to the Birmingham audience, teaching them which pieces to look for and which trends to be aware of.
In addition to her work with WBRC, Virden has also conducted a fashion show with Belk and PozeBazaar at the Riverchase Galleria Mall and provided wardrobe consulting for a TEDx event in Kelly Ingram Park in February 2025.
Virden’s main goal with her work through The Posh House is to expand in ways to help individuals and businesses elevate their brands.
“I do want to work with more entrepreneurs, creatives, and organizations who want to strengthen their image and digital presence through branding, web design, wardrobe styling and social media strategy,” she said. “Overall, my ultimate goal is to just help people present themselves with confidence and intention in every space they enter.”
Those interested in her services can visit her website www.poshhouseconsulting.com or follow her on Instagram @tierrasimone__
