bjcc.org
The Birmingham-Jefferson Convention Complex remained a key economic engine for Birmingham in 2025, generating more than $463.5 million in impact in the seven-county metro area.
“The BJCC remains downtown Birmingham’s top draw for visitors, and our events and venues continue to be a major part of keeping the downtown area vibrant and strong,” said Tad Snider, CEO of the BJCC. “But the BJCC’s impact goes far beyond the city center to support economic vitality across Birmingham, Jefferson County and the whole metro region.”
The 2025 economic impact report includes spending and employment related to concerts, athletic events, shows and other activity at the BJCC’s venues, as well as its hotels, the Uptown entertainment district and the newly opened Coca Cola Amphitheater.
The report generated by MaynardNexsen reflects the BJCC’s overall success last year. Among other noteworthy achievements, Legacy Arena and the BJCC Concert Hall made Pollstar’s end-of-year rankings for high-performing venues based on attendance and ticket sales. The Coca-Cola Amphitheater, meanwhile, was nominated for Pollstar’s New Concert Venue of the Year award for 2025.
The economic report was presented to the BJCC Board today along with a favorable opinion on its audit report for 2025 conducted by Banks, Finley, White and Co. noting no material weaknesses or instances of non-compliance. The 2025 audit was the latest in many years of voluntary annual audits performed for the BJCC which have resulted in favorable opinions by auditors.
“These reports demonstrate that the BJCC continues to be an excellent steward and that recent investments in our complex are paying off for our entire community,” Snider said. “They also are a testament to the hard work of the entire BJCC team in continuing to attract top-tier shows and events that serve local residents and attract visitors to the metro area.”
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