If you watched the Super Bowl on Fox 6 in Birmingham on Sunday night, you probably noticed commercials touting Birmingham City Schools.
“That’s exactly what we want,” said Sherrel Wheeler Stewart, executive director of strategy and communications for Birmingham City Schools. “We want people to take note of Birmingham City Schools.”
Birmingham City Schools has been running TV, radio and digital ads to promote its “Success Starts Here” promotional campaign, including two regional spots that aired during halftime and postgame of the Super Bowl on Sunday on WBRC-TV Fox 6.
Kamari Marzette, 2021 graduate of Ramsay High School’s engineering academy, starred in the Super Bowl commercial.
The commercial concludes with Superintendent Mark Sullivan saying: “Birmingham City Schools. Success starts here.”
The TV commercial that aired during the Super Bowl features text below footage of Marzette that says, “Birmingham Promise means free college tuition for BCS students.” Birmingham Promise is a program initiated by the City of Birmingham to offer free tuition to graduates of Birmingham City Schools.
“Promoting Birmingham Promise is a key part of that because you know that when you have a student who completes his or education in the Birmingham City Schools you get the added benefit of tuition for our public colleges,” Stewart said. “We are so fortunate to have other partners like UAB, which has provided some extra incentive along those lines … We want to emphasize that if you graduate Birmingham City Schools, not only do you get a high school education, you get assistance in moving to your next level either with a two-year or four-year degree in a public institution. We are very appreciative of Birmingham Promise and know the difference it is making in the lives of our scholars.”