As a kid, Coko Eason always grabbed a KitKat candy bar before heading off to church on Sundays.
She enjoyed the chocolatey snack and its catchy jingle just that much.
Now, more than 30 years later, Coko is featured in an online KitKat commercial, where she can be seen performing a jingle remix with an urban flavor. It features finger snaps, hand claps and skats, opening with Coko’s vocal instrumentation before she launches into rapping:
“KitKat. KitKat. KitKat. KitKat.
That chocolate crispy taste is gonna make your day
Wherever you go, you hear the people say,
Gimme a break! Gimme a break! Break me off a piece of that KitKat bar!
Gimme a break. Gimme a break. Gimme a break. Gimme a break. Gimme a break. Gimme a break. Gimme a break. Gimme a break.
Gi,Gi -Gimme, Gimme, Gimme a break! Gi,Gi -Gimme Gimme, Gimme a break!
Say, Give meee! Give meee!
A break! A break!
Oouu-ooohh!!
Break me off a piece of that KitKat bar!
Hey, all right, now. See, that’s what I’m talking about!
Yes, indeed. Yes, indeed.”
Coko, who has gone viral in the past for original rap songs she did about her sorority, Delta Sigma Theta, has been remixing jingles for years. She has a collection that is over 20 years-old, but they never took off when she first wrote them.
In December 2025, TikToker Romeo Bingham went viral after posting a jingle about Dr. Pepper. The soda brand saw it and gave Romeo a deal in early 2026, airing a national commercial on Jan. 19, 2026 during the 2026 College Football Playoff National Championship Game. Other brand name partnerships followed.
Inspired by that, Coko went back to her collection of remixes, pulled out the one she had done on KitKat and posted it to her Instagram page in February or March 2026. Many of her followers tagged KitKat after seeing it, and the company came calling. KitKat worked out a deal, and Coko recorded her version at WorkPlay Studio A in downtown Birmingham with engineer Jack Bennett. Birmingham cinematographer Daz Goodman of Cre8live Studios shot the commercial.
Coko posted the social media KitKat commercial to her Instagram on July 22. Once it hit, followers couldn’t get enough of the song. The KitKat team couldn’t either, sending her a card this month, that said, “Hey Coko! Thank you for giving our team a break from brainstorming new KitKat jingles! We are listening to yours on repeat!’’
Coko is honored for having been selected to do the commercial.
“To know that KitKat gave me my big break, means a lot,’’ she said. “I think they just needed that little fresh revitalization of their brand to bring people back to what they used to know as a kid.’’
Coko, who is now 43, has been rapping since she was 14. A Tennessee native, she moved to the metro-Birmingham area in 2019 to become part of an accelerator program at Innovation Depot in Birmingham to grow the tech business she was building at the time.
Eventually, her focus shifted to placemaking and city activations. She landed her first Birmingham placemaking gig at Urban Supply and has moved on to launch her new organization called Activ8. Activ8 partners with cities to empower and educate communities on how they can turn vacant spaces into vibrant spaces. Coko plans to activate cities nationwide but is looking to launch her first pilot in downtown Birmingham.
As Coko works to shift Activ8 into a non-profit organization, she teaches a free boxing cardio class every Monday at 6 p.m. at Railroad Park as part of an initiative provided by Blue Cross Blue Shield. In between practicing hooks and jabs on a recent Monday evening, some students were unaware of Coko’s recent accomplishment with KitKat. They know her for how she’s helped them lose weight, lower their blood pressure and improve their mobility.
“She’s definitely humble. She does not boast about her accomplishments,’’ said student Maqueshia Thomas, 36. “She’s very personable and easy to get along with. I enjoy coming out here.’’
And just like how Coko is helping to change bodies through her boxing classes, she’s working to change the way people see some of their favorite childhood products with fresh beats and phrases.
“It’s so great to know that a tune that’s no more than 30 seconds can put nostalgia back into people’s mindset and make people joyful and a kid again,’’ Coko said.
