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Marketing Campaign wins International Award


rp_primary_game_on MONTGOMERY – An international awards competition that recognizes outstanding creative achievement by marketing and communications professionals has honored Alabama State University for its “Game.On.” campaign.
 ASU was among the winners in the marketing and promotions category of the 2013 MarCom Awards, which were announced earlier this month.
Featuring striking, gritty, black and white imagery of the Hornets’ football players, the “Game.On.” campaign included a 30-second television commercial, billboards, yard signs and flyers. The television spot, which starred running back and Walter Payton Award nominee Isaiah Crowell, earned particular praise.
There were more than 6,500 entries from throughout the United States, Canada and several other countries in this year’s competition. Of that number, only about 22 percent of entrants won Gold Awards.
Tyrus Sturgis, in his first year as Director of Marketing and Strategic Communications for Alabama State University, oversaw production of the campaign and was pleased with its results. “We are fortunate to have a rich history, as well as strong academic and athletics programs at ASU. I look forward to continuing to help share the University’s story in creative and compelling ways. Winning a MarCom Gold award is an honor, and it shows that we are headed in the right direction.”
Danielle Kennedy, vice president for University Relations, applauded the team effort. “Kudos to our athletics department, coaches and players for being generous with their time and working seamlessly with us to produce an impactful campaign. This is an example of teamwork at its finest, and we look forward to continued success.”
Melvin Hines, Interim Athletic Director, echoed the teamwork to accomplish the campaign and the award. “This is a great honor for our University. Athletics is a rich fiber of the Alabama State University community, and as we continue to work as One ASU, great things are sure to continue.”
MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Winners were selected from more than 200 categories in seven forms of media and communication efforts. A complete list of winners can be found on the MarCom Awards website at www.marcomawards.com.