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Waymond Jackson Jr. Hired as First CEO of tech-focused Ed Farm

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By Michael Tomberlin
Alabama NewsCenter

Ed Farm has hired Waymond Jackson Jr. as its first CEO.

Short for “education farm,” the tech-focused education and workforce development initiative backed by Apple and the Alabama Power Foundation is already showing its value in the COVID-19 crisis. Jackson told Alabama NewsCenter he is looking at ways Ed Farm can build on its current work and what it looks like after the pandemic.

“Ed Farm, I think the program itself, could not have come at a better time,” he said. “When you think about the mission of that organization or what the program talks about – digital learning skills, equipping teachers with new-age technology for digital, transformative learning. You think about what’s occurring now with school not being in and you’re having to shift to a digital learning environment. A lot of the programming that exists at Ed Farm right now is set up to help in that way.”

Although Ed Farm was announced Feb. 27, one of its key programs, Teacher Fellows, spent more than a year prior to that equipping teachers in the Birmingham City Schools system to provide innovative approaches to the classroom, including distance learning.

As CEO, Jackson will be in charge of managing and developing external partnerships, recruiting funding partners, overseeing Ed Farm program expansion and launching a global education technology accelerator in Birmingham and beyond.

Great Story To Share

He expects Ed Farm to emerge from the COVID-19 pandemic with a great story to share with the world. In fact, discussions of where Ed Farm goes after COVID-19 are taking place with Apple and others.

“One of the things that’s been talked about with Ed Farm is this idea of having a global education technology accelerator right here in Birmingham that will bring people from all across the world to launch education technology here,” Jackson said. “When you think about the response that needs to come next, this is the perfect time for entrepreneurs and educators and individuals who have a passion for education, who have a passion for increasing education aptitude in not only urban areas, but in rural areas, to come together in an accelerator type of environment to look at those ideas that need to be in place to advance education now and education in the future.”

Apple’s Backing

Apple CEO Tim Cook, an Alabama native, was in Birmingham for Ed Farm’s launch in February.

“The Ed Farm is about clearing a path for anyone – of any age, background or interest – whether or not they’re destined for a career in technology,” Cook said at the launch. “This is the culmination of a lot of hard work, of a strong vision for the future, of the tireless advocacy of educators, students and Birmingham leaders. With the team we’ve built here, with the Birmingham community, and with an abiding faith in education’s power as a ‘great equalizer’ – I’m grateful to walk this path together, and I can’t wait to see where it leads.”

Apple’s Community Education Initiative has given Ed Farm hardware, software, funding and professional learning support. The program will use Apple’s Everyone Can Code curriculum, which is being used in more than 5,000 schools around the world.

Adding Jackson as CEO is another key part of Ed Farm’s foundation, officials said.

“Waymond has the leadership skills and industry knowledge necessary for advancing Ed Farm’s mission,” said Anthony Oni, chairman of Ed Farm. “His workforce development experience aligns perfectly with our need to connect learners to the education, technology and support they need to enter the workforce prepared to lead and compete globally.”

Elevating Ed Farm

Deon Gordon, president and CEO of TechBirmingham, said Jackson steps into the new job with a keen understanding of Ed Farm.

“Waymond has been a part of our efforts to elevate Ed Farm and deepen our region’s relationship with Apple practically since the beginning,” he said. “He is board chairman of TechBirmingham and I’m super excited to see the impact both organizations will continue to make through our partnership and due to his leadership as we grow and scale.”

Before joining Ed Farm, Jackson was senior vice president of Public Policy for the Birmingham Business Alliance, where he earned a national reputation for advancing workforce development initiatives. Most notably, Jackson founded OnBoard Birmingham and the Talent Recruitment Project – the Birmingham Business Alliance’s first early talent retention and recruitment program.

“This is a great leadership opportunity for Waymond and a natural progression for him following the work he has done at the Birmingham Business Alliance in workforce development and public policy,” said Fred McCallum, interim president and CEO of the BBA. “Because the BBA is currently looking for a new CEO, Waymond’s position won’t immediately be filled. The BBA is fortunate to have in place an experienced team in public policy, talent attraction and community development to ensure a seamless transition for our Investors and community partners.”

Tip Of The Iceberg

Jackson is excited about his new role.

“I’m honored to have the opportunity to lead this organization, to work with the team that’s at the Ed Farm, to work with the great board members that are there and the strong corporate partners that we have right now in Apple and Alabama Power,” Jackson said.

Jackson will help lead Ed Farm as it scales beyond its pilot programs.

“The beauty about Ed Farm and how it is set up now is Birmingham is just the tip of the iceberg for this initiative,” he said. “This is something that has been pitched as being here in Birmingham, but having a global reach, a global impact. So we’re well underway in thinking through what that looks like.”